An efficient hybrid artificial bee colony algorithm for customer segmentation in mobile e-commerce

Xiaoyi Deng

Year of publication:	2013
Authors:	Deng, Xiaoyi
Published in:	Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 11.2013, 2, p. 53-63
Subject:	Artificial Bee Colony \| Customer Segmentation \| K-Means \| Mobile E-Commerce \| Particle Swarm Optimization \| Electronic Commerce \| E-commerce \| Heuristik \| Heuristics \| Beziehungsmarketing \| Relationship marketing \| Algorithmus \| Algorithm \| Zielgruppe \| Target group \| Online-Handel \| Online retailing \| Marktsegmentierung \| Market segmentation \| Konsumentenverhalten \| Consumer behaviour \| Kolonialismus \| Colonialism \| Mobilkommunikation \| Mobile communications

Extent:	graph. Darst.
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010187136