End-to-end predictive analytics and optimization in Ingram Micro’s two-tier distribution business
Reetabrata (Reeto) Mookherjee, Jeet Mukherjee, Jim Martineau, Liang Xu, Meggen Gullo, Kailai Zhou, Andrew Hazlewood, Xiaochuan (Tracy) Zhang, Ferrari Griarte, Ni Li (Global Business Intelligence and Analytics Center, Ingram Micro Inc., Irvine, California)
| Year of publication: |
January-February 2016
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| Authors: | Mookherjee, Reetabrata ; Mukherjee, Jeet ; Martineau, Jim ; Xu, Liang ; Gullo, Meggen ; Zhou, Kailai ; Hazlewood, Andrew ; Zhang, Xiaochuan ; Griarte, Ferrari ; Li, Ni |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 46.2016, 1, p. 49-73
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| Subject: | price optimization | business-to-business-to-business (B2B2B) commerce | price elasticity | predictive lead scoring | propensity modeling | marketing automation | nonlinear optimization | parameter estimation | Theorie | Theory | Prognoseverfahren | Forecasting model | Preiselastizität | Price elasticity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/inte.2015.0834 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011448044