Enemies of cloud services usage : inertia and switching costs
Laura Lucia-Palacios, Raúl Pérez-López, Yolanda Polo-Redondo
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Lucia-Palacios, Laura ; Pérez-López, Raúl ; Polo-Redondo, Yolanda |
| Subject: | Cloud services | Inertia | Switching costs | PLS | Mediating effects | Wechselverhalten | Switching behaviour | Cloud Computing | Cloud computing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | IT-Dienstleister | IT service provider | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-015-0277-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011722330