Enemies of cloud services usage : inertia and switching costs
Year of publication: |
June 2016
|
---|---|
Authors: | Lucia-Palacios, Laura ; Pérez-López, Raúl ; Polo-Redondo, Yolanda |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 10.2016, 2, p. 447-467
|
Subject: | Cloud services | Inertia | Switching costs | PLS | Mediating effects | Wechselverhalten | Switching behaviour | Cloud Computing | Cloud computing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | IT-Dienstleister | IT service provider | Theorie | Theory |
-
Competition between software-as-a-service vendors
Ma, Dan, (2014)
-
Keskin, Tayfun, (2015)
-
Security-induced lock-in in the cloud
Arce M., Daniel G., (2022)
- More ...
-
Cognitive, affective and behavioural responses in mall experience : a qualitative approach
Lucia-Palacios, Laura, (2016)
-
Can social support alleviate stress while shopping in crowded retail environments?
Lucia-Palacios, Laura, (2018)
-
Lucia-Palacios, Laura, (2020)
- More ...