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Energizing business transactions in virtual worlds : an empirical study of consumers’ purchasing behaviors

Eunyoung Cheon
Year of publication:
2013
Authors: Cheon, Eunyoung
Published in:
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 14.2013, 4, p. 315-330
Subject: Virtual worlds | Consumer behaviors | Willingness to purchase virtual products | Platform | Virtual experience | Second Life | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Computerspiel | Video game | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Virtuelle Organisation | Virtual organization
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