Engaging customers during a website visit : a model of website customer engagement
Catherine Demangeot and Amanda J. Broderick
| Year of publication: |
2016
|
|---|---|
| Authors: | Demangeot, Catherine ; Broderick, Amanda J. |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 8, p. 814-839
|
| Subject: | Customer engagement | Environmental psychology | Internet retailing | Online consumer behaviour | Website attributes | Website design | Konsumentenverhalten | Consumer behaviour | Website | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Electronic Commerce | E-commerce | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-08-2015-0124 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615493