Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry

Sut Ieng Lei, Shun Ye, Dan Wang, Rob Law

Year of publication:	2020
Authors:	Lei, Soey Sut Ieng ; Ye, Shun ; Wang, Dan ; Law, Rob
Subject:	online customer engagement \| mobile instant messaging \| value co-creation experience \| service-dominant logic \| computer-mediated communication \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing \| Service-Dominant Logic \| Service-dominant logic \| Gastgewerbe \| Hospitality industry \| Social Web \| Social web \| Betriebliche Wertschöpfung \| Value creation \| Kundenwert \| Customer value \| Tourismuswirtschaft \| Tourism industry \| Mobilkommunikation \| Mobile communications

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1177/1096348019893066 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012201334