Engaging Customers Using Big Data : How Marketing Analytics are Transforming Business

by Arvind Sathi

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics

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Year of publication:	2014
Authors:	Sathi, Arvind
Publisher:	New York : Palgrave Macmillan
Subject:	Big Data \| Big data \| Marketingmanagement \| Marketing management \| Konsumentenverhalten \| Consumer behaviour \| Marketing \| IT-gestütztes Marketing \| Computer-assisted marketing \| Beziehungsmarketing \| Relationship marketing \| Online-Marketing \| Internet marketing
Description of contents:	Table of Contents [gbv.de]