Engaging the customer with augmented reality and employee services to enhance equity and loyalty
Asad Butt, Hassan Ahmad, Fayaz Ali, Asif Muzaffar and Muhammad Noman Shafique
| Year of publication: |
2023
|
|---|---|
| Authors: | Butt, Asad ; Ahmad, Hassan ; Ali, Fayaz ; Muzaffar, Asif ; Shafique, Muhammad Noman |
| Subject: | Augmented reality technology | Customer equity | Customer loyalty | Customer satisfaction | Interactivity | Service experience | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Dienstleistungsqualität | Service quality | Kundenwert | Customer value | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-04-2021-0165 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281091