Engaging tourists through destination social responsibility : the moderating role of self-congruence

Vikas Kumar, Vikrant Kaushal and Mohit Sharma

Year of publication:	2024
Authors:	Kumar, Vikas ; Kaushal, Vikrant ; Sharma, Mohit
Subject:	Destination brand engagement \| Destination social responsibility \| Destination revisit intentions \| Destination advocacy \| Self-congruence \| Stakeholder theory \| Stakeholder \| Destinationsmanagement \| Destination management \| Corporate Social Responsibility \| Corporate social responsibility \| Tourismusmarketing \| Tourism marketing \| Urlaubsverhalten \| Holiday behaviour \| Markenführung \| Brand management \| Markenimage \| Brand image \| Tourismusregion \| Tourism destination

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/CBTH-03-2024-0080 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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