Engineering optimal network effects via social media features and seeding in markets for digital goods and services
Yifan Dou; Marius F. Niculescu; D. J. Wu
| Year of publication: |
2013
|
|---|---|
| Authors: | Dou, Yifan ; Niculescu, Marius F. ; Wu, D. J. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 24.2013, 1, p. 164-185
|
| Subject: | Social Web | Social web | Netzwerkökonomik | Network economics | Digitale Güter | Digital goods | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009736912