Enhancing appeal of aggregate payment framing : effects of temporal payment framing and goal proximity on consumer purchase decisions
Kate Jeonghee Byun
| Year of publication: |
2024
|
|---|---|
| Authors: | Byun, Kate Jeonghee |
| Subject: | Decision-making | Field experiment | Goal proximity | Temporal payment framing | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Kaufentscheidung | Purchase decision | Experiment | Feldforschung | Field research | Entscheidungstheorie | Decision theory | Zahlungsverkehr | Payment transactions | Entscheidung | Decision | Zeit | Time |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2023-0633 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198427