Enhancing consumer behavior and experience through AI-driven insights optimization
Year of publication: |
2024
|
---|---|
Authors: | Naveeenkumar, N. ; Rallapalli, Sreekanth ; Sasikala, K. ; Vidhya Priya, P. ; Husain, Jakeer ; Boopathi, Sampath |
Published in: |
AI impacts in digital consumer behavior. - Hershey, PA : IGI Global, ISBN 979-8-3693-1918-5. - 2024, p. 1-35
|
Subject: | Konsumentenverhalten | Consumer behaviour | Konsumentenpräferenzen | Consumer preferences | Data Analytics | Data analytics | Künstliche Intelligenz | Artificial intelligence | Personalisierung | Personalization | Datenschutz | Data protection |
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