Enhancing consumer value of the co-design experience in mass customization

Frances Turner, Aurélie Merle, David Gotteland

Year of publication:	2020
Authors:	Turner, Frances ; Merle, Aurélie ; Gotteland, David
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 473-483
Subject:	Mass customization \| Co-design toolkit \| Consumer experience \| Satisfaction \| Loyalty \| Individual thinking style \| Mass Customization \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Kundenzufriedenheit \| Customer satisfaction \| Kundenwert \| Customer value \| Kundenintegration \| Customer integration \| Produktgestaltung \| Product design \| Experiment

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