Enhancing digital advertising with blockchain technology
Valerio Stallone, Martin Wetzels, Dominik Mahr, Michael Klaas
| Year of publication: |
2024
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|---|---|
| Authors: | Stallone, Valerio ; Wetzels, Martin ; Mahr, Dominik ; Klaas, Michael |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 59.2024, 1, p. 76-98
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| Subject: | online advertising | technology and innovations | blockchain technology | organizational activity system | Blockchain | Online-Marketing | Internet marketing | Datensicherheit | Data security | Technischer Fortschritt | Technological change | Innovation | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968231185543 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014583044