Enhancing knowledge development in marketing
ed. Paul Bloom ...
| Year of publication: |
1989
|
|---|---|
| Other Persons: | Bloom, Paul N. (contributor) |
| Publisher: |
Chicago, Ill. |
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Verkauf | Selling | 06.08.1989 |
| Extent: | XIV, 321 S. graph. Darst |
|---|---|
| Series: | Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 55 Enhancing knowledge development in marketing : AMA educators' proceedings. - Chicago, Ill. : American Marketing Association, ZDB-ID 1143069-2. - Vol. 1989 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 102 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000810623