Enhancing revenue management systems performance with CRM systems data
Vinaysingh Chawan
| Year of publication: |
2018
|
|---|---|
| Authors: | Chawan, Vinaysingh |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 27.2018, 4, p. 493-511
|
| Subject: | revenue management | customer relationship management | CRM | enhancing performance | CRM metrics | Beziehungsmarketing | Relationship marketing | Revenue-Management | Revenue management | Performance-Messung | Performance measurement | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011856692