Enhancing service innovation in a business-to-business context : four questions for SMEs transforming to service logic
Year of publication: |
2014
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Authors: | Nuutinen, Maaria ; Ojasalo, Katri |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 6.2014, 4, p. 290-308
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Subject: | Service logic | SME | Organisational culture | Business-to-business | Service innovation | Service strategy | KMU | Lieferantenmanagement | Supplier relationship management | Unternehmenskultur | Corporate culture | B-to-B-Marketing | Business-to-business marketing | Innovation | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Dienstleistungsinnovation | Innovationsmanagement | Innovation management | Dienstleistung | Services | Service-Dominant Logic | Service-dominant logic | Dienstleistungsmanagement | Service management | Unternehmensdienstleistung | Business services |
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