Enhancing service innovation in a business-to-business context : four questions for SMEs transforming to service logic
Maaria Nuutinen and Katri Ojasalo
| Year of publication: |
2014
|
|---|---|
| Authors: | Nuutinen, Maaria ; Ojasalo, Katri |
| Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 6.2014, 4, p. 290-308
|
| Subject: | Service logic | SME | Organisational culture | Business-to-business | Service innovation | Service strategy | KMU | Lieferantenmanagement | Supplier relationship management | Unternehmenskultur | Corporate culture | B-to-B-Marketing | Business-to-business marketing | Innovation | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Dienstleistungsinnovation | Innovationsmanagement | Innovation management | Dienstleistung | Services | Service-Dominant Logic | Service-dominant logic | Dienstleistungsmanagement | Service management | Unternehmensdienstleistung | Business services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010469097