Enhancing social media branded content effectiveness : strategies via telepresence and social presence
Guanrong Liu, Soey Sut Ieng Lei, Rob Law
| Year of publication: |
2022
|
|---|---|
| Authors: | Liu, Guanrong ; Lei, Soey Sut Ieng ; Law, Rob |
| Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 24.2022, 2, p. 245-263
|
| Subject: | Branded content | Hotel | Marketing effectiveness | Social media | Social presence | Telepresence | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40558-022-00225-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013433712