Enhancing the helpfulness of online consumer reviews : the role of latent (content) factors
Vartika Srivastava & Arti D. Kalro
| Year of publication: |
2019
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|---|---|
| Authors: | Srivastava, Vartika ; Kalro, Arti D. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 48.2019, p. 33-50
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| Subject: | Argument quality | Content analysis | Message valence | Natural language processing | Online consumer reviews | Review helpfulness | Text mining | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Inhaltsanalyse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.12.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012129483