Enhancing the Image & Brand Equity of a Shopping Mall
Year of publication: |
2019
|
---|---|
Authors: | Mullick, Naushadul Haque |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Einkaufszentrum | Shopping center |
Extent: | 1 Online-Ressource (10 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 4, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.3365914 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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