Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Neeraj Dhiman, Mohit Jamwal, Ajay Kumar
| Year of publication: |
2023
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|---|---|
| Authors: | Dhiman, Neeraj ; Jamwal, Mohit ; Kumar, Ajay |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 167.2023, p. 1-11
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| Subject: | Adoption intention | Anthropomorphism | Artificial intelligence technologies | Customer journey | Parasocial relationship | Perceived value | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383075