Enriching retail customer experience using augmented reality

Nageswaran Vaidyanathan

Year of publication:	2020 ; 1st edition
Authors:	Vaidyanathan, Nageswaran
Publisher:	Frederiksberg, Danmark : Copenhagen Business School
Subject:	Beziehungsmarketing \| Relationship marketing \| Erweiterte Realität \| Augmented reality \| Einzelhandel \| Retail trade \| Design Thinking \| Design thinking

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