Entertainment in news media brands : development of a structural model in the USA and India that leads to positive intention to purchase online news

Kyriakos Riskos, Hatzithomas Leonidas, Paraskevi Dekoulou and Thomas Fotiadis

Year of publication:	2024
Authors:	Riskos, Kyriakos ; Leonidas, Hatzithomas ; Dekoulou, Paraskevi ; Fotiadis, Thomas
Published in:	Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability. - Wiesbaden : Springer Fachmedien Wiesbaden, ISBN 978-3-658-44713-7. - 2024, p. 205-216
Subject:	Consumer brand engagement \| Entertainment \| Media branding \| Online media consumption \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| USA \| United States \| Indien \| India \| Mediensektor \| Media industries \| Markenimage \| Brand image \| Kommunikationsmedien \| Communication media \| Online-Marketing \| Internet marketing

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper
Language:	English
Other identifiers:	10.1007/978-3-658-44713-7_16 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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