The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Kyriakos Riskos, Leonidas Hatzithomas, Paraskevi (Evi) Dekoulou and George Tsourvakas
| Year of publication: |
2022
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|---|---|
| Authors: | Riskos, Kyriakos ; Hatzithomas, Leonidas ; Dekoulou, Paraskevi ; Tsourvakas, George |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 19.2022, 1, p. 1-28
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| Subject: | consumer brand engagement | entertainment | mediation model | News media brands | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Kommunikationsmedien | Communication media | Mediensektor | Media industries | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2021.1887439 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821105