Entity context and format induced instability in multiattribute ratings of country image
| Year of publication: |
1997
|
|---|---|
| Authors: | Agarwal, Sanjeev ; Teas, R.Kenneth ; Wong, John K. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 14.1997, 6, p. 486-504
|