RESEARCH NOTES - The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value
| Year of publication: |
2000
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|---|---|
| Authors: | Teas, R.Kenneth ; Agarwal, Sanjeev |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 28.2000, 2, p. 278-290
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