The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts
| Year of publication: |
1997
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|---|---|
| Authors: | Teas, R.Kenneth ; Palan, Kay M. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 61.1997, 2, p. 52-67
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