Entrenched Knowledge Structures and Consumer Response to New Products
| Year of publication: |
2001
|
|---|---|
| Authors: | Moreau, C.Page ; Lehmann, Donald R. ; Markman, Arthur B. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 1, p. 14-29
|