Entrepreneurial bricolage and marketing capability : contingent roles of market turbulence and strategic flexibility
Xiaolin Li, Changyu Wang
| Year of publication: |
2022
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|---|---|
| Authors: | Li, Xiaolin ; Wang, Changyu |
| Published in: |
Asian business & management. - Basingstoke : Palgrave Macmillan, ISSN 1476-9328, ZDB-ID 2106083-6. - Vol. 21.2022, 3, p. 458-481
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| Subject: | Entrepreneurial bricolage | Market turbulence | Marketing capability | Strategic flexibility | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketing | Flexibilität | Flexibility | Entrepreneurship | Entrepreneurship approach | Dynamische Kompetenzen | Dynamic capabilities | Unternehmensgründung | Business start-up | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41291-021-00171-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013433439