Entry deterrence of capacitated competition using price and non-price strategies
Huaqing Wang (School of Business, Department of Business Administration, St. Thomas University, Miami Gardens, Florida, USA), Haresh Gurnani (School of Business, Center for Retail Innovation, Wake Forest University, Winston-Salem, North Carolina, USA), Murat Erkoc (College of Engineering, Department of Industrial Engineering, University of Miami, Coral Gables, Florida, USA)
| Year of publication: |
April 2016
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|---|---|
| Authors: | Wang, Huaqing ; Gurnani, Haresh ; Erkoc, Murat |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 4, p. 719-735
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| Subject: | capacity | competition | pricing | branding | game theory | Spieltheorie | Game theory | Markteintritt | Market entry | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy | Markenartikel | Brand | Oligopol | Oligopoly | Markenführung | Brand management | Räumlicher Wettbewerb | Spatial competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12500 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011484056