Environmental practices and relational marketing in the Spanish automotive sector : success determinants for the reverse logistics programs
Ma José Álvarez Gil, Nora Lado, Pascual Berrone and F. Javier Husillos
| Year of publication: |
2006
|
|---|---|
| Authors: | Gil, Ma José Álvarez ; Lado, Nora ; Berrone, Pascual ; Husillos, F. Javier |
| Institutions: | European University Institute / Department of Economics (contributor) |
| Publisher: |
Badia Fiesolana, San Domenico (Fl) |
| Subject: | Kfz-Industrie | Automotive industry | Marketingmanagement | Marketing management | Öko-Produkt | Sustainable product | Spanien | Spain | Betriebliche Kreislaufwirtschaft | Reverse logistics |
| Extent: | Online-Ressource, 41 S., Text Ill. |
|---|---|
| Series: | EUI working paper. - San Domenico : European University Institute, ZDB-ID 2082307-1. - Vol. 2006,11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003310537