Envy or conformity? : an empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games
Le Wang, Xin (Robert) Luo, Han Li
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Le ; Luo, Xin ; Li, Han |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 147.2022, p. 308-324
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| Subject: | Gender difference | Mobile games | Peer effects | Purchase intention | Self-perception of uniqueness | Social comparison | Strong (weak) ties | Geschlecht | Gender | Soziale Gruppe | Social group | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Computerspiel | Video game | Experiment | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271503