Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
Hans H. Bauer ... Hrsg.
| Year of publication: |
c 2008
|
|---|---|
| Other Persons: | Bauer, Hans H. (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing | Erfolgsfaktor | Success factor | Deutschland | Germany | Mobile Telekommunikation | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 331 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enth. 18 Beitr. |
| ISBN: | 978-3-540-85295-7 ; 978-3-540-85296-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003737569