Essays on online marketing communications
von Lara Lobschat
| Year of publication: |
2013
|
|---|---|
| Authors: | Lobschat, Lara |
| Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | V, 226 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Köln, Univ., Diss., 2013 |
| Notes: | Kumulative Dissertation. - Besteht aus einer Synopsis und Sonderdrucken aus verschiedenen Publikationen Bibliogr. S. 193 - 226 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782193