Essays on retrieval ease- versus content-based judgments
Year of publication: |
2004
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Authors: | Park, Se-bum |
Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Intelligenz | Intelligence | Online-Recherche | Online search | Produktinformation | Product information | Markenimage | Brand image | USA | United States |
Description of contents: | Table of Contents [gbv.de] |
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Direct-to-consumer advertising and online search
Chesnes, Matthew, (2016)
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Direct-to-consumer advertising and online search
Chesnes, Matthew, (2016)
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Television advertising and online search
Joo, Mingyu, (2014)
- More ...
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Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease
Tybout, Alice M., (2005)
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Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease
Tybout, Alice M., (2005)
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An examination of factors influencing consumer adoption of short message service (SMS)
Kim, Gil Son, (2008)
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