Essays on smart customization: towards a better understanding of the customer´s perspective on smart customization offers
by Morgane Benade ; Frank Thomas Piller, Pascal Le Masson
| Year of publication: |
2018
|
|---|---|
| Authors: | Benade, Morgane Sophie |
| Other Persons: | Piller, Frank T. (degree supervisor) ; Le Masson, Pascal (degree supervisor) |
| Publisher: |
2018: Aachen : Universitätsbibliothek der RWTH Aachen |
| Subject: | Beziehungsmarketing | Relationship marketing | Produktmanagement | Product management | Innovationsakzeptanz | Innovation adoption | Personalisierung | Personalization | Kraftfahrzeug | Motor vehicle | Mobilkommunikation | Mobile communications |
| Extent: | 1 Online-Ressource (circa 221 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2018 |
| Notes: | Zusammenfassung in französicher Sprache |
| Other identifiers: | 10.18154/RWTH-2019-00431 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012063903