Establishing the link : does web traffic from various marketing channels influence direct traffic source purchases?

Georgios Filippou, Athanasios G. Georgiadis, Ashish Kumar Jha

Year of publication:	2024
Authors:	Filippou, Georgios ; Georgiadis, Athanasios G. ; Jha, Ashish Kumar
Subject:	Attribution \| Direct traffic source \| E-commerce \| Google analytics \| Web traffic source \| Electronic Commerce \| Internet \| Vertriebsweg \| Distribution channel \| Social Web \| Social web \| Website \| Online-Marketing \| Internet marketing

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