Estimating Choice Probabilities in Multiattribute Decision Making.
| Year of publication: |
1981
|
|---|---|
| Authors: | Green, Paul E ; Carroll, J Douglas ; DeSarbo, Wayne S |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 8.1981, 1, p. 76-84
|
| Publisher: |
University of Chicago Press |