Estimating demand with constrained data and product substitutions
Year of publication: |
2020
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Authors: | Ferguson, Mark |
Published in: |
Channel strategies and marketing mix in a connected world. - Cham, Switzerland : Springer, ISBN 978-3-030-31732-4. - 2020, p. 1-27
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Subject: | Demand estimation | Product substitutability | Consumer preferences | Choice behavior | Konsumentenverhalten | Consumer behaviour | Nachfrage | Demand | Substitutionsgüter | Substitute goods | Konsumtheorie | Consumption theory | Nachfragesystem | Demand system | Schätzung | Estimation | Präferenztheorie | Theory of preferences | Substitutionselastizität | Elasticity of substitution |
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