Estimating promotion effects using big data : a partially profiled LASSO model with endogeneity correction
Luping Sun, Xiaona Zheng, Ying Jin and Minghua Jiang, Hansheng Wang
| Year of publication: |
2019
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|---|---|
| Authors: | Sun, Luping ; Zheng, Xiaona ; Jin, Ying ; Jiang, Minghua ; Wang, Hansheng |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 50.2019, 4, p. 816-846
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| Subject: | Endogeneity | Partially Profiled LASSO | Profits | Promotion | Retailer Sales | Verkaufsförderung | Sales promotion | Big Data | Big data | Einzelhandel | Retail trade | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/deci.12354 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012117655