Estimating social influences from social networking sites : articulated frienships versus communication interactions
Hong Guo (Department of Management, Mendoza College of Business, University of Notre Dame, Notre Dame, IN), Praveen Pathak and Hsing Kenneth Cheng (Department of Informations Systems and Operations Management, Warrington College of Business Adminsitration, University of Florida, Gainesville, FL)
| Year of publication: |
February 2015
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|---|---|
| Authors: | Guo, Hong ; Pathak, Praveen ; Cheng, Kenneth |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 46.2015, 1, p. 135-163
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| Subject: | Computer-Mediated Communication | Online Social Influences | Social Networking Sites | Support Vector Machines | Virtual Community Membership | Social Web | Social web | Kommunikation | Communication | Soziale Beziehungen | Social relations | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Mustererkennung | Pattern recognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011475779