Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market
Year of publication: |
1986
|
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Authors: | Leeflang, Peter |
Other Persons: | Reuyl, Jan C. (contributor) |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 23.1986, 1, p. 14-24
|
Subject: | Marktanteil | Statistik | Korelation und Regression | Multivariate | Verfahren | Tabak | Deutschland | Tabakwaren | Tobacco product | Markt | Market | Germany |
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