Estimation methods for choice-based conjoint analysis of consumer preferences
Merja Halme; Markku Kallio
| Year of publication: |
2011
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|---|---|
| Authors: | Halme, Merja ; Kallio, Markku |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 214.2011, 1 (1.10.), p. 160-167
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| Subject: | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Schätztheorie | Estimation theory | Diskrete Entscheidung | Discrete choice | Konsumentenpräferenzen | Consumer preferences | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009238155