Linking dark chocolate product attributes, consumer preferences, and consumer utility : impact of quality labels, cocoa content, chocolate origin, and price
Wilmer S. Sepúlveda, María Teresa Maza, Pilar Uldemolins, Elio G. Cantos-Zambrano, and Irinuska Ureta
| Year of publication: |
2022
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|---|---|
| Authors: | Sepúlveda, Wilmer S. ; Maza, María Teresa ; Uldemolins, Pilar ; Cantos-Zambrano, Elio G. ; Ureta, Irinuska |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 34.2022, 5, p. 518-537
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| Subject: | Cocoa/chocolate | consumer preferences | consumer utility | discrete choice | product attributes | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Markenimage | Brand image | Warenkennzeichnung | Product labelling | Produktinformation | Product information | Herkunftsbezeichnung | Designation of origin | Präferenztheorie | Theory of preferences | Conjoint-Analyse | Conjoint analysis | Diskrete Entscheidung | Discrete choice | Konsumentenpräferenzen | Consumer preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2021.1908924 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483410