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Ethical AI and data management strategies in marketing

Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma
This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards-- Provided by publisher
Year of publication:
[2024]
Other Persons: Saluja, Shefali (ed.) ; Nayyar, Varun (ed.) ; Rojhe, Kuldeep (ed.) ; Sharma, Sandhir (ed.)
Publisher: Hershey, PA : IGI Global
Description of contents: Table of Contents [gbv.de]
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