Ethical branding in franchising : implications for brand values and corporate culture
Year of publication: |
2019
|
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Authors: | Capriello, Antonella ; Hassan, Rohail |
Published in: |
Ethical branding and marketing : cases and lessons. - New York, NY : Routledge, ISBN 978-1-138-33727-5. - 2019, p. 35-49
|
Subject: | Markenführung | Brand management | Franchising | Unternehmensethik | Business ethics |
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