Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics
| Year of publication: |
2007
|
|---|---|
| Authors: | Ramsey, Rosemary ; Marshall, Greg ; Johnston, Mark ; Deeter-Schmelz, Dawn |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 70.2007, 2, p. 191-207
|
| Publisher: |
Springer |
| Subject: | older consumers | demographic groups | generational groups | ethical ideologies | unethical sales tactics |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005719742