Ethical reputation and value received : customer perceptions
Jay Prakash Mulki; Fernando Jaramillo
| Year of publication: |
2011
|
|---|---|
| Authors: | Mulki, Jay P. ; Jaramillo, Fernando |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 5, p. 358-372
|
| Subject: | Bank | Firmenimage | Corporate reputation | Ethik | Ethics | Beziehungsmarketing | Relationship marketing | Chile |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009295816