Etude des perceptions et des réactions des consommateurs face aux activités citoyennes des entreprises : application à deux catégories de produits
Valérie Swaen
| Year of publication: |
2004
|
|---|---|
| Authors: | Swaen, Valérie |
| Publisher: |
Louvain-la-Neuve : Univ. Catholique de Louvain |
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Konsumgüterindustrie | Consumer goods industry | Frankreich | France |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 480 S. Ill. |
|---|---|
| Series: | Nouvelle série. - [Wechselnde Verlagsorte], ZDB-ID 1156345-X. - Vol. [N.S.], 449 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | French |
| Thesis: | Louvain-la-Neuve, Univ., Diss., 2004 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987066